The BA (Hons) Business Management with Marketing programme offers students a current and integrated business education covering the main disciplines and operational areas of business as well as marketing. The BA (Hons) Business Management with Marketing programme has been designed to combine a comprehensive business education with the opportunity to specialize in the field of marketing. The Business with Marketing degree offers a chance to study both business and specialist marketing modules covering a wide range of perspectives, principles, practices and contemporary issues.
General Entry Criteria
2 passes in A Level/HSC (At GCE A/L, a pass is considered E and above. HSC pass is considered C and above.), and 3 O’Level/SSC passes with C grade and above.
OR
3 passes in A Level/HSC (At GCE A/L, a pass is considered E and above. HSC pass is considered C and above.) OR
Attainment of a Level 4 qualification in a related field
OR
Attainment of a Level 4 Foundation Study Programme approved for the specific Diploma programme.
Core Modules
Year 1
Introduction to Management
Economics for Events and Marketing
Understanding Business and Financial Information (Marketing, Events and Tourism)
Understanding the Principles of Marketing for Marketing and Events
Business Decision Making for Marketing and Events
Enterprise and Entrepreneurship
Business Marketing in Society
Understanding Organisations and People (Marketing, Events and Tourism)
Diploma in Business and Management will be awarded by Villa College after the first year.
Year 2
Managing People
Management Skills for Marketing and Events
Research Methods for Marketing and Events
Applied Marketing Practice
Introductory Research Project (Marketing and Events)
Financial Aspects for Marketing, Events & Tourism
Service Operations
Marketing Planning and Practice
YEAR 3
Enterprise Project
Applied Business Project
Strategic Management (Marketing, Events and Tourism)
Managing Organisational Change
Integrated Business Management Simulation
Any three electives from the following [subject to availability]
Marketing Services
Digital Marketing Communication
Big Data for Marketing
Global Marketing Management
Retail Marketing and Management
Brand Management
Public Relations
Events and Festivals Management
Digital Marketing Strategy
Managing Tourism Experiences
Upon successful completion of this programme participants will be able to;
Study organisations, their management and the changing external environments in which they operate.
Identify and analyse business problems, and evaluate alternative solutions.
Study, analyse and critique complex theoretical debates, and apply them to both work-based experience and case studies.
Study specialist Marketing modules covering the wide range of perspectives, principles, practices and contemporary issues that are contained in the real world of Marketing at the workplace.
Prepare for a career in business and management, within or outside the fields of Marketing.
Provide an opportunity to experience and reflect on work-based learning.
Contribute to society at large by enhancing life-long learning skills and personal development.