Bachelor of Arts in Business Management and Marketing
Prog Card
Programme Details
Introduction
The programme equips students with knowledge, skills and attributes that will enable them to pursue a career in a marketing and business-related field. Students will be able to gain an understanding of organizations, their management and the environment under which they operate. The management and marketing bachelors’ concentration enables participants to analyse consumer behaviour, conduct market research, and engage the power of brands and messages in order to develop powerful traditional and digital marketing strategies while evaluating various tactics, measuring their effectiveness in the areas of marketing and business, and explore the intricacies of working with or in complex, multi-functional teams to execute successful business operations.
General Entry Criteria
2 passes in A Level/HSC (At GCE A/L, a pass is considered E and above. HSC pass is considered C and above) OR
Attainment of a Level 4 qualification in a related field OR
Attainment of a Level 4 Foundation Study Program approved for the specific Diploma program.
Alternative Entry Criteria
Completion of a Level 4 qualification (unrelated), and successful completion of an MQA-approved University Preparation Program OR
20 years old, completion of secondary school, 2 years of relevant work experience, and successful completion of an MQA-approved University Preparation Program
Core Modules
Year 1
Introduction to Business Management
Principles of Marketing
Introduction to Business Law
Principles of Economics
Accounting for Business
Information systems for Management
Business Communication
Business Issues in Context
Diploma in Business awarded after the completion of the first year
Year 2
Organizational Behaviour
Operations and Supply Chain Management
Decision Making for Management
Business Research Methods
Managing people
Consumer behaviour
Marketing Services
Integration of Marketing Communications
Diploma in Business Management and Marketing after the completion of the second year
Year 3
Optional modules (30 credits) select only one module
Business Project
Enterprise Project
Compulsory modules
Strategic management
Global marketing management
Project Management
Digital Marketing
Events and Destination Management
Management of SMEs
The broader goals of the programme are as follows:
To provide high-quality professional education to marketing management candidates.
To be able to understand, appreciate and evaluate marketing management and entrepreneurial skills.
To prepare students to meet the marketing managerial challenges of the contemporary business world.
To facilitate the entrepreneurial journey of students through engagement with case studies and problem-solving.
To equip marketing management professionals to integrate theoretical knowledge to design sustainable solutions to current issues, trends, practices and processes in the work environment.
To work collaboratively with others to solve problems in a range of professional-level contexts by applying relevant theories and techniques.
To supply industries with trained individuals with the competency to address the requirements of changing business environments, focusing on the areas of management and marketing
- Course fee: MVR 3,750 per month x 36 months
(MVR 1,908 per month under the government free first degree scheme) Upon successful completion of this programme participants will be able to:
Apply integrated knowledge, skills, and competencies essential to developing confident entrepreneurs.
Demonstrate a critical and insightful approach to the marketing needs of the business.
Attain a positive attitude for excellent performance in the particular business field.
Demonstrate a critical and insightful approach to the marketing needs of the business.
Develop the critical skills needed for management and marketing.
Develop confident entrepreneurs equipped with the right competencies, skills and attitudes.
Demonstrate a broad and integrated understanding of how to integrate theoretical knowledge with real-time business issues to identify sustainable solutions.
Demonstrate research skills and data analysis by applying statistical and analytical tools and write research projects/reports in the related field by using their knowledge and skills.
Apply knowledge and skills to demonstrate self-reliance, good judgment, adaptability and responsibility as a practitioner or learner of business management.
Attain independent learning skills and enthusiasm for the field.
Increase their employability as business management professionals.