Prog Card
Programme Details
Introduction
This programme aims to enable students to demonstrate generalized theoretical and factual knowledge of marketing. It also helps them to use applied knowledge and understanding, together with routine techniques, to address issues related to marketing in practical contexts. Furthermore, students acquire critical thinking skills and research skills that are appropriate for carrying out a range of activities independently for study purposes and for workplace application. The knowledge, skills and attributes gained from this programme will help the students to build a career in marketing. This programme also creates a pathway for higher education in business-related areas.
General Entry Criteria
3 O’Level/SSC passes with a C grade and above OR
Attainment of a Level 3 qualification in a related field
Alternative Entry Criteria
18 years old AND
1 year work experience AND
Ability to communicate in the language of instruction
Core Modules
English Proficiency 1
Foundational Mathematics 1
Academic Writing and Research Skills
Essentials of Business
English Proficiency 2
Foundational Mathematics 2
Introduction to Marketing
Introduction to Digital Marketing and Communication
- Course fee: MVR 2,999 Per Month x 9 Months
Upon successful completion of this programme participants will be able to;
Demonstrate fundamental knowledge and skills in the area of marketing and business management.
Apply language and mathematics skills required to undertake further studies
Continue further studies in marketing or business management.
Demonstrate critical thinking skills and research skills that are appropriate for carrying out a range of activities independently for study purposes and for workplace application.
Apply relevant skills and techniques to complete assigned projects with relevant supporting documentation and research.
Start and build a career in the marketing field