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Bachelor of Mass Communication (Honours) - Advertising and Brand Management
Prog Card
Programme Details
Introduction
The programme aims to prepare students for work in the public relations field in consultancy firms or corporations. Students will be honed in the basic required skills of reading, researching and writing intelligently. The case-based approach intends to prepare public relations practitioners that need to be versatile in the acquiring of information and working with different groups of people. Students will work with state-of-the-art equipment and software to become proficient in new technologies employed in the field now and in the future. With strategic thinking and critical analyses being emphasised throughout the programme along with ongoing exposure and interaction with professionals, the programme aims at preparing students for a smooth transition into the workplace, providing real-world solutions for clients, and thereby ensuring their employability in firms and corporate settings.
Advertising and Brand Management specialisation in this degree programme are taught advertising creative strategy and brand management to fulfil the market demand which has become more challenging over the years. The programme is designed to equip students with skills, techniques as well as theoretical knowledge of creating, designing and strategically thinking of real-world solutions for challenges of advertising and creating visibility for organizations and their brands. Students will be exposed to hands-on training with state-of-the-art, industry-relevant equipment and software where they will be trained in both the creative and managerial aspects of the advertising industry.
General Entry Criteria
A-Level E (3 subjects) Requires a credit in O-Level English – including Higher Secondary School Certificates (HSC) OR
Pass Certificate 4 / Advanced Certificate in relevant field (requires a Credit in O-Level English)
Core Modules
Year 1
Semester 1
Introduction to Mass Communication
Visual Communication
Intercultural Communication
Communication Theory
Life Skills for Success & Well-Being
Millennials in Asia: Team Dynamics and Relationship Management
Semester 2
Innovative Media
Media Writing
Research Methods
Interactive Media
Social Innovation Project
Semester 2.5
New Media and Society
Penghayatan Etika dan Peradaban (Local) / Bahasa Melayu Komunikasi 2 (International)
Year 2
Semester 3
Advertising Fundamentals
Strategic Copywriting
Brand Management
Chinese Language 1
Chinese Language 2
Semester 4
Creative Design for Advertising
Corporate Identity and Branding Design
French - Basic
Food Media
Social Media for Events
Semester 4.5
Falsafah dan Isu Semasa
Any specialisation module from another specialisation
Year 3
Semester 5
Media Law & Ethics
Research Project
Media Planning and Analysis
Final project - Advertising and Brand Management Collaborative Project
Semester 6
Internship
- Course Fee: MVR 5,150 per month x 36 months
(MVR 3,650 per month under the government free degree scheme) Upon successful completion of this programme participants will be able to;
Demonstrate professional competence in terms of theories, concepts and practices in the field of media and communication.
Create a variety of media and communication strategies and campaigns across diverse cultural, political and economic situations.
Deliver effective creative media and communication concepts and strategies through visual, verbal or written presentation methods that are relevant to different types of projects.
Produce transferable visual, written and verbal skills and adaptive and resilient behaviour required for competent professional communication in the media and communication sector
Self-regulate emotions through skillful management of one’s personal goals, intentions, responses and behaviour while complying with the professional standards of moral, ethical and legal conduct in the media and communication practice.
Establish collaborations that foster positive relationships through impactful communication programmes and collaterals for a variety of markets in diverse cultural, political and economic situations.
Display entrepreneurial resourcefulness and prudence in assuming risk through the strategic development of media content to address real-world problems.
Show evidence of cultural awareness, social responsibilities, and ethical values within the global media and communication sectors.
